Ford Green, Stoke on Trent

Property Description

The Ford Green, Norton is in the Northeast of Stoke on Trent. The Ford Green is an estate-type pub located on the main road and is set in a residential area surrounded by a combination of terraced and semi-detached housing all in easy walking distance of the pub. The pub has a number of bus routes nearby and the closest train station is Longport around 2.5 miles away. There are a number of local amenities including supermarkets close by, there is also Whitfield Valley Nature Reserve which attracts walkers just under a mile away. Pub Layout The pub trades as an open one room operation.  As you enter the pub, you find yourself in the bar with a pool table located to the right and a well-stocked bar servery to the left.  Throughout the bar is a mixture of fixed, loose, and vertical seating surrounded by three large TV’s showing live sports, a juke box and two games machines. The toilets are accessed via the bar.  Externally there is an enclosed drinking area to the front and car park to the side and rear of the property.

Trading Style

The Ford Green is a community pub in a densely populated suburb of Stoke. The pub is popular for games and sports teams and presents a great opportunity for the future licensee to become part of the community. The pub is trading well and provides a strong base however the new licensee should focus on building on this by encouraging new customers to use the pub through entertainment, sports teams and events which will boost the overall profitability for this pub.  An opportunity to introduce a back bar food offering and cater for specific events will help to make the pub the heart of the community.  The outside drinking area is also another way to enhance trade, particularly during the summer months as locals like to enjoy the sunshine whilst socialising with friends and family.

Agreement Type